Coca-Cola Planning to Have Drinks With Aurora Cannabis?
Momentum Public Relations
Blog: September 18 2018
Coca-Cola Planning to Have Drinks With Aurora Cannabis
Global Soft Drink Market Pegged at US$605.6 Billion by 2025
Marijuana Industry Acquisitions Continue
Acquisitions, partnerships, branding and product development have all been on the increase in the legal marijuana industry this year as recreational marijuana legalization comes closer to becoming reality.
You can now begin to see a consumer product rollout that is remarkable in many ways. A new industry that cuts a broad swath in consumer goods is being developed and that Canadian industry is doing its best to reach out and conquer world markets. As well as medical and recreational marijuana CBD infused cosmetic and wellness products are being developed, as well as hemp clothing and THC infused beer.
On Monday September 17, 2018 the news broke that Coca-Cola (KO-NYSE) and Aurora Cannabis (ACB-TSX) were in talks about developing a non-psychoactive cannabis infused soft drink. CNBC reported that pot stocks jumped on the news with Aurora gaining more than 15% as of mid-day. Speculation exists that Coke wants to develop a CBD infused beverage in Canada so that it can launch it in America when marijuana laws there are relaxed.
Earlier in the summer Molson-Coors announced a deal with Hydropothecary (HEXO-TSX) to develop a THC infused beer. Marijuana is going mainstream faster than imagined and industry players are scrambling to gain a piece of what may be one of the last and biggest market rollouts.
Coca-Cola is the largest beverage company in the world and if the Molson-Coors (TAP-NYSE) Hydropothecary beer agreement didn’t give the industry legitimate credibility then the forthcoming agreement with Coca-Cola should. Based on information from an anonymous source the story said that if consummated the partnership would develop health-focused beverages or recovery drinks designed to alleviate inflammation, pain and cramping.
In a statement Aurora issued to CNBC the company described the infused-beverage space as having “incredible potential.” In a statement that Coca-Cola sent to CNBC Coke said: “Along with others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.” The anonymous source described the discussions as “serious.”
Grand View Research has predicted that the global soft drink market will hit US$605.6 billion by 2025.
Crop Infrastructure (CROP-CSE) announced on September 13, 2018 in a press release that it too was entering the soft drink market with a cannabis-infused beverage, Canna Drink, that would have zero calories, be non-GMO, ketogenic-friendly and be available in both tea and coffee versions. Crop Infrastucture Director and CEO Michael Yorke said in the release that: “We see it as a tremendous opportunity for Crop Infrastructure’s branding & IP portfolio and as an auxiliary opportunity for each of our cultivation tenants globally.”
“Functional beverages are a new class of products that offer beyond basic nutritional ingredients, including vitamins, minerals, herbs, amino acids and probiotics. We believe that cannabis’s medically known benefits will enhance our own formulations, so we are bang on target with our CANNA DRINK line.”
Crop Infrastructures is a sophisticated company that has modelled its business plan on REITs, creating a real estate type marijuana investment trust. It owns properties in jurisdictions where recreational marijuana is legal and offers tenants infrastructure, branding and expertise. The company has recently expanded to Jamaica . Crop has also announced that by the end of the year it will open two retail locations in Northern Italy to sell the Urban Juve product line of hemp oil infused wellness, cosmetic and therapeutic products.
While the secondary market, products infused with CBDs, is roaring into life, acquisitions and agreements are still being made as legalization approaches.
Aurora Cannabis’ $290-million all share deal to buy ICC Labs is the latest acquisition to fuel rising share prices. Aurora has already bought up to 10 companies in the last two years. The deal is a reminder that Canada is not the only marijuana playing field and that industry leaders are busily paving the way for international expansion when more countries legalize recreational consumption.
In a telephone interview with The GrowthOp, Postmedia’s marijuana news website, Aurora’s chief corporate officer Cam Battley said: “We feel a significant sense of urgency to rapidly establish a powerful global footprint. We see ICC as the jewel of the South American market. This is going to be our anchor in South America and we have very big plans for that continent.”
The jewel that prompted Aurora’s purchase was the fact that ICC has 70% or more of the Uruguayan market. Uruguay legalized marijuana in 2013, becoming the first country in the world to do so. As well as having majority market share in Uruguay, ICC Labs also comes with Columbian licenses to grow medical marijuana and an agreement to sell CBD products to Mexico.
In the meantime, Aphria (APH-TSX) has more or less cleared the decks by selling its interest in Liberty Health Sciences for almost $60 million. According to a Canadian Press article published on September 6, 2018 in the Financial Post Aphria has sold the shares to several investors and the deal contains an option to repurchase the shares within five years.
Aphria now has money in its war chest to finance further acquisitions and opportunities. TSX regulations forced the company to sell its shares in Liberty because marijuana is illegal under federal American legislation and Aurora was threatened with delisting if it did not comply. The company intends to return to the American market when regulations change, hence the buyback option.
Canada’s largest marijuana producer, Canopy Growth(WEED-TSX), appears to just keep getting bigger. On September 5, 2018 it announced that it had acquired Hiku Brands in exchange for Canopy Growth shares. The deal improves Canopy’s retail and branding position.
Hiku is an attractive acquisition for Canopy. It has a subsidiary, DOJA Cannabis, a licensed ACMPR producer with two British Colombia based production facilities in the Okanogan Valley. Another subsidiary, TS Brandco Holdings has one of four master retail licenses in Manitoba. The company also has a chain of retail outlets branded as Tokyo Smoke in British Columbia, Alberta and Ontario.
All of this only goes to show that the Canadian marijuana industry is a global leader and that as countries begin to decriminalize possession, Canadian companies will be able to significantly grow their operations because of their existing footprint. All the major Canadian marijuana producers have foreign operations.
This blog was written for information purposes only and should not be mistaken for investment advice. In the interests of transparency Crop Infrastructure is a Momentum client.