Mobi724 to provide HSBC Argentina with loyalty services
Mobi724 to provide HSBC Argentina with loyalty services
– Momentum Public Relations –
Press Release: March 21, 2017
MONTREAL, QUEBEC–(Marketwired – March 21, 2017) – Mobi724 Global Solutions Inc. (“Mobi724” or the “Company”) (CSE:MOS)(CSE:MOS.CN) – a fintech leader offering integrated EMV payment, card-linked offers and digital marketing – wholly-owned subsidiary Mobi 724 S.R.L., an Argentine corporation, today announced an agreement with HSBC Bank Argentina S.A. to provide HSBC BANK ARGENTINA S.A. services related to technological solutions regarding HSBC BANK ARGENTINA customer loyalty and benefit program.
About HSBC Bank Argentina S.A.
HSBC Argentina Holdings SA is one of the most important financial organizations of the country, with 139 branches in 22 provinces and 4.743 employees.
HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 4,000 offices in 70 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,375bn at 31 December 2016, HSBC is one of the world’s largest banking and financial services organisations.
About Mobi724 Global Solutions
Mobi724 Global Solutions Inc. (CSE:MOS)(CSE:MOS.CN) is a fintech leader offering integrated EMV payment, card-linked offers and digital marketing. Headquartered in Montreal, Canada, Mobi724 is innovating its market with technology solutions that interoperate seamlessly with any credit/debit card and any mobile device. Mobi724’s solutions increase transaction volumes and average spend while benefitting financial institutions, merchants and cardholders.
For more information, visit www.mobi724globalsolutions.com.
Certain statements in this document, including those which express management’s expectations or estimations with regard to the Company’s future performance, constitute “forward-looking statements” as understood by applicable securities laws. Forward-looking statements are, of necessity, based on a certain number of estimates and hypotheses; while management considers these to be accurate at the time they are expressed, they are inherently subject to significant uncertainties and risks on the commercial, economic and competitive levels. We advise readers that these forward-looking statements are subject to risks, uncertainties, and other known and unknown factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied in these forward-looking statements. Investors are advised to not rely unduly on the forward-looking statements. This advisory applies to all forward-looking statements, whether expressed orally or in writing, attributed to the Company or to any individual expressing them in the name of the Company. Unless required by law, the Company is under no obligation to publicly update these forward-looking statements, whether to reflect new information, future events, or other circumstances.
The Canadian Securities Exchange (CSE) has not reviewed this news release and does not accept responsibility for its adequacy or accuracy. This news release does not constitute a solicitation to buy or sell any securities in the United States.
MOBI724 Global Solutions Inc.
Marcel Vienneau
1-514-394-5200 x 413
www.mobi724globalsolutions.com
© 2017 Canjex Publishing Ltd. All rights reserved.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology
Visa expands QR code mobile payments to more countries
Visa expands QR code mobile payments to more countries
Visa has announced that mVisa, its QR-based payment service, is now live in India, Kenya and Rwanda, and will soon be available to merchants and consumers in Egypt, Ghana, Indonesia, Kazakhstan, Nigeria, Pakistan and Vietnam, according to a press release.
“Customers have told us they appreciate how fast and easy it is to use mVisa,” Uttam Nayak, senior vice president of digital for emerging markets at Visa, said in a statement. “Small merchants using mVisa for the first time are most excited about how quickly and securely they receive electronic payments without having to invest into expensive point-of-sale infrastructure.”
Visa first tested mVisa in India two years ago.
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology
Mobi724 issues 9.5M shares for Mobi724 Solutions buy
Mobi724 issues 9.5M shares for Mobi724 Solutions buy
– Momentum Public Relations –
Press Release: February 20, 2017
On Feb. 9, 2017, Mobi724 Global Solutions Inc. issued 9,507,930 common shares of the company at market price less the maximum allowable discount to the previous shareholders of Mobi724 Solutions Inc. pursuant to the terms of predefined anti-dilution provisions and agreements with those shareholders. This issuance has been reviewed by the audit committee and approved by the board of directors, and these shares issued form part of the purchase price for the remaining 49 per cent of shares of Mobi724 Solutions, which transaction was announced on Oct. 28, 2015.
The purchase price was subject to a predefined anti-dilution provision with a cap of 18.05 per cent of the total issued and outstanding shares of the company, and this issue covers events up to the company’s board of directors meeting on Nov. 25, 2016. Following this issue, the anti-dilution provision will cover the conversion of some previously issued convertible debentures and the next $1.92-million of new financing (of which $550,000 was raised subsequent to the Nov. 25, 2016, board meeting).
Forgiveness of debt
On Feb. 9, 2017, the company issued 1,423,467 common shares at a price of 24 cents (market price less maximum allowable discount) in forgiveness of $341,632.01 of bona fide debt. On Feb. 17, 2017, the company issued 86,353 common shares at a price of 36.5 cents in forgiveness of a $31,518.85 bona fide debt.
Options
Also on Feb. 7, 2017, the company granted 351,500 stock options under its stock option plan to its employees and consultants. Each option shall vest gradually over a period of three years (one-third per year, the first one-third vesting upon grant) and will allow the optionee to acquire one common share of the company at a price of 35 cents until Feb. 7, 2020. Details are found on Form 11 filed on the Canadian Securities Exchange on Feb. 7, 2017.
We seek Safe Harbor.
© 2017 Canjex Publishing Ltd. All rights reserved.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology
Mobi724 CEO Vienneau acquires 7.36 million shares
Mobi724 CEO Vienneau acquires 7.36 million shares
– Momentum Public Relations –
Press Release: February 20, 2017
On Feb. 9, 2017, Marcel Vienneau, the chief executive officer of Mobi724 Global Solutions Inc., acquired control over 7,365,920 common shares of the company as the consideration received for the company purchasing the remaining 49 per cent in its subsidiary Mobi724 Solutions Inc. Mr. Vienneau was part of the remaining 49-per-cent shareholders of Solutions Inc., which transaction occurred on Oct. 28, 2015. The company had initially acquired a 51-per-cent controlling interest in Solutions in July, 2013. In the purchase of the remaining 49 per cent in its subsidiary, the company agreed to anti-dilution provisions with Solutions shareholders. Pursuant to the terms of the predefined anti-dilution provisions and agreements with those shareholders, the common shares acquired by Mr. Vienneau represent 5.6 per cent of the issued and outstanding shares of the issuer. Immediately after the acquisition, Mr. Vienneau currently holds 20,955,895 common shares, representing 13.4 per cent of the outstanding shares.
The common shares were acquired in the context of an acquisition by the company of the remaining 49 per cent in shares of Solutions and not with a view of materially affecting control of the company.
This press release is being issued pursuant to National Instrument 62-103 (the early warning system and related takeover bid and insider reporting issuers), which requires a report to be filed under the company’s profile on SEDAR containing additional information respecting the foregoing matters. A copy of such report may be obtained by contacting Luc Charbonneau, chief financial officer, at Mobi724 Global Solutions Inc., 257, Sherbrooke St. East, fourth floor, Montreal, Que., H2X 1E3.
About Mobi724 Global Solutions Inc.
Mobi724 Global Solutions, a leader in the fintech industry, based in Montreal (Canada), offers a unique and fully integrated suite of payment and digital marketing solutions.
Mobi724 provides a turnkey solution to its clients to capture card transactions on any mobile device, at any point of sale or from any payment card.
The corporation provides its customers with full and comprehensive traceability and enriched consumer data through its offering. Its solutions enable card associations, retailers, manufacturers, offer providers, mobile operators and card issuers to create, manage, deliver, track and measure incentive campaigns worldwide to any mobile device, and allow its redemption at any point of sales.
© 2017 Canjex Publishing Ltd. All rights reserved.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology
MOBI724 Global Solutions (CSE: MOS) Invites Current and Future Investors to a Webinar for a Material Management Update
MOBI724 Global Solutions (CSE: MOS) Invites Current and Future Investors to a Webinar for a Material Management Update
– Momentum Public Relations –
Press Releases: January 19th, 2017
MONTREAL, Canada – January 19, 2017 — MOBI724 Global Solutions Inc. (“MOBI724” or the “Company”) (CSE: MOS), a FinTech leader offering integrated EMV payment, Card-Linked Offers and Digital Marketing, hereby invites its current shareholders as well as the public to assist a webinar presided by Marcel Vienneau, CEO of MOBI724 to provide a material management update and to answer questions. In compliance with Canadian Securities Regulations, the Company advises that management has requested, on a voluntary basis, that the trading on the MOBI724 shares be halted temporarily due to the dissemination of material news and the presentation the management update webinar.
Interested parties may log in at the following web address:
https://attendee.gotowebinar.com/register/4434060295078281987
Please register for Management update on Jan 19, 2017 1:00 PM EST
After registering, you will receive a confirmation email containing information about joining the webinar.
Brought to you by GoToWebinar®
Webinars Made Easy®
About MOBI724 Global Solutions
Headquartered in Montreal, Canada, MOBI724 Global Solutions Inc. (CSE: MOS), a leader in the FinTech industry, offers a unique and fully integrated suite of Card-Link Offers, Digital Marketing and EMV Payment solutions.
MOBI724 is innovating the market with a combined EMV payment, Card-Linked Offers and Digital Marketing Platform that works on any payment card and any mobile device. MOBI724 pioneered the addition of intelligence to all types of transactions benefiting banks, retailers and cardholders. MOBI724 succeeds in leveraging all available user and purchasing data to increase transaction volumes and spend.
MOBI724 provides a turnkey solution to clients to capture payment card transactions on any mobile device, at any POS or from any payment card. Our easy-to-adapt gateway switch is designed for simple integration with all payment protocols.
Within the same suite, MOBI724 combined its Card-Linked Offers solution and provided payment card issuers, banks and retailers with the ability to add offers and/or coupons, which can be redeemed directly at the POS in a seamless user experience for all the parties in the ecosystem
MOBI724 provides its customers with full and comprehensive traceability and enriched consumer data through its offering. Its solutions enable card associations, payment card issuers, banks and retailers to create, manage, deliver and “track and measure” incentive campaigns worldwide to any payment card, to any mobile device and allow redemption at any POS.
MOBI724 ’s credit and debit EMV payment solutions allow banks to process end-to-end EMV transactions, focusing on authentication, PCI security and quick merchant adoption, which allows to process payments with a wide range of devices.
MOBI724 Global Solutions unleashes the true potential of both Card-Link Offers and smart payment transactions.
For more information, visit www.mobi724globalsolutions.com or call Marcel Vienneau at 1-514-394-5200 x 413.
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology
MOBI724 (MOS:CSE) at the vanguard of payments and coupon revolution
MOBI724 at the Vanguard of Payments and CouponRevolution
Original Posted by ProactiveInvestors
Card-linked technology is transformative for credit card points programs, the firm said
We all know that shopping isn’t what it used to be since the arrival of smartphones and e-commerce.
What you might not be aware of is that the payments, promotions and coupon landscape is also undergoing a seismic shift due to emerging technology.
At the vanguard of this revolution is rapidly growing fintech (financial technology) company MOBI724 Global Solutions Inc. (CSE:MOS), which provides consumer services that weren’t available as recently as two years ago and is participating in an expanding global market that this year has an estimated worth of $10 billion.
Specialising in card payments
The company specialises in card payments and its core business, explained Chief Executive Officer Marcel Vienneau, is its card-linked platform, which when combined with digital marketing represents a new ecosystem allowing banks, merchants and customers to transact more efficiently with each other.
Card-linked technology is transformative for credit card points programs, and in addition enables card users to receive a tailored stream of offers and promotions on their smart devices.
To give a sense of scale, the company’s website says there will be just over 1 billion mobile coupon users by 2019, up from just under 560 million this year.
MOBI724 also offers digital payments solutions.
“This type of technology simply didn’t exist two years ago,” said Vienneau. “We are selling our solutions primarily to card issuers or banks in different countries,” he adds, pointing out that the company has customers in Canada, Asia Pacific and Latin America. In the Canadian market alone it has 400 customers.
“Most banks, anywhere in the world, have points programs where they issue points when you spend with their cards. Most of these cards enable customers to redeem points and get a reward,” he said.
Reinventing the technology
Perhaps the most significant aspect of MOBI724’s technology is that it has reinvented a clumsy, 20-year-old cost and payment structure, and thereby helps banks to make more money from card transactions.
Vienneau offers some examples of how the system worked in the past and how MOBI724’s better approach makes a difference.
A credit card customer has been awarded 25,000 points for using his or her card and can therefore buy a product with a $250 gift card. The card-issuing bank bears the cost of producing a rewards catalogue and the shipping costs of any product bought.
Now, say that a customer goes to an actual store and wants to buy a gift for $400 and include the $250 gift card value as partial payment. The current system is disjointed and the balance can be made up from cash, or another credit card, which might not be linked to the points system. Obviously, the customer doesn’t get the benefit of gaining more points.
MOBI724 simplifies the process by bringing all the strands together. It links the credit card, which issued the points, with the gift card. A customer can make a payment with an app and it both acknowledges that the gift card has been used and applies the balance owing to the credit card that earns points.
Similarly, when someone is in a store MOBI724 can send a coupon based on location or the customer’s profile, then the coupon can be used moments later at the cash register. The system can also send offers directly to a smartphone at any time, regardless of whether the shopper happens to be at a store or not.
In the preceding case of the $400 purchase, the bank charges a percentage of the transaction value when the points are redeemed, and so does MOBI724. The bank also wins by avoiding the necessity of having to pay for catalogues and product shipping.
“This is a new way to transfer a cost structure into a revenue-driven model, and it is seamless for the user and the bank,” said Vienneau.
It also taps into the way people engage with their banks and financial institutions nowadays – namely, instead of going into branches and using ATMs, people are putting “plastic into phones” and want more personalised interaction.
“Banks are losing their branding abilities but this gives them more channel opportunities,” Vienneau explained.
MOBI724 has invested considerably in its “business intelligence” capabilities, which allow it to map out people’s past purchases, social media interests and other distinguishing characteristics so that it can target them with specific coupons and offers.
“We are not just throwing everything at them,” said Vienneau.
The digital marketing aspect of MOBI724’s technology should also be of interest to advertisers, he points out, as it reveals consumer spending habits and other tendencies.
To that end, the company has struck strategic alliances with several agencies to help further grow the business.
Sales projected to reach $2.75mln for 2016
And growing it certainly is. Two years ago,annual revenue at MOBI724 was just over $100,000, and last year came in at $450,000. For 2016, sales are projected to reach $2.75 million.
Vienneau, a tech entrepreneur who became Chief Executive Officer when the group listed on the Canadian Securities Exchange in February 2015, expects to double revenue in 2017, along with crossing the line into positive EBITDA territory around mid-year.
In the next 36 months, the aim is to have $50 million in annual revenue and an expanding sales pipeline.
Vienneau designed the card-linked technology himself, planning the concept on a single sheet of paper four years ago.
The digital coupon market is projected to be worth $50 billion in the next three years and he reckons MOBI724 is well positioned to win a meaningful piece of this.
The group already has a respected backer in the form of institutional investor Fidelity, which has been involved in four rounds of funding, the latest for a $1.5 million convertible debenture.
MOBI724 announced plans to raise $5 million in July, around half of which has already been obtained. The money will be used to drive growth, as the research and development phase is over and the various technology solutions are fully functional.
Significantly, MOBI724 owns all the intellectual property supporting its platform and has a patent pending.
Vienneau reckons that at a market cap of approximately $5 million, or around twice projected 2016 revenue, the share price offers good value to new investors. “The challenge for us is to go out there and tell our story,” he said. “In time, this should lead to the market understanding our huge potential.”
View Original – http://www.proactiveinvestors.com/companies/news/169469/mobi724-at-the-vanguard-of-payments-and-coupon-revolution-169469.html
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, Technology
Mobi724 (MOS:CSE) Signs Commercial Agreement and Closes Private Placement
MOBI724 Global Solutions Inc. Subsidiary iQ724 Inc Signs Commercial Agreement with Bane-Welker and MOBI724 Global Solutions (MOS:CSE) Closes $ 217,000 Private Placements
– Momentum Public Relations –
Press Release: November 1, 2016
MOBI724 Global Solutions Inc. (“MOBI724” or the “Company”) (CSE:MOS)(CSE:MOS.CN), a Fintech leader offering all in one fully integrated EMV payment, card link couponing and digital marketing is pleased to announce that iQ724 Inc. (“iQ”) a wholly owned subsidiary of MOBI724 has signed a commercial agreement with Bane-Welker Equipment to design, implement and operate a loyalty and digital marketing program for its 13 CaseIH agricultural dealerships in Indiana and OhioThe customer will also benefit from the Data Analytics and its business intelligence services.Bane-Welker Equipment is iQ’s first turnkey loyalty and digital marketing program in the United States. Bane-Welker’s 13 CaseIH agricultural dealerships is complemented by the other 13 Case IH agricultural dealerships that iQ also services in Canada.
The Company is also pleased to announce that it has successfully closed a second tranche equity private placement in the aggregate amount of $217,000.00 dollars by issuing 4,340,000 common shares (“Shares”) at $0.05. For each common share received, the subscribers were issued one common share purchase warrant at an exercise price of $0.15 exercisable on or before August 31st, 2018 after which they shall expire. The Company also converted of bona fide debt in the amount of $10,000.00 at a price of $0.05 per common share and $45,000.00 at a price of $0.063 for an aggregate issuance of 914,285 common shares.
The Shares were sold pursuant to exemptions from prospectus requirements to purchasers in Canada and are subject to a hold period of four months and one day following the closing of the private placement. The Shares are listed on the Canadian Securities Exchange (CSE). The Company will use the net proceeds to support project deployments of the Company’s solution, for ongoing obligations and for working capital requirements. Since August 31, 2016, the Company has raised $ 2.467 million dollars and this second tranche closing totals $467,000.00 in the aggregate with respect to the $1 million financing announced on September 6, 2016
About Bane Welker Equipment, LCC
Bane-Welker Equipment is a privately-owned Case IH agriculture equipment dealership with 13 locations in the Midwest United States. www.bane-welker.com
About iQ724
iQ724 is based in Montreal and was founded in 2007. iQ724 provides a customer retention/loyalty marketing platform to medium and large merchants iQ724 also provides professional services, digital marketing, data analytics and business intelligence solutions as part of their offering .For more information, visit: www.iq724.com
About Mobi724 Global Solutions
MOBI724 Global Solutions Inc. (CSE:MOS)(CSE:MOS.CN), a leader in the Fintech industry based in Montreal (Canada), offers a unique and fully integrated suite of Payment & Digital Marketing solutions. We are innovating in our market with a combined EMV Payment, Card Linked Offers, and Digital Marketing platform that works on any card and any mobile device. We pioneered in adding intelligence to all types of transactions benefiting banks, retailers and cardholders. We succeed in leveraging all available user and purchasing data to increase transaction volumes and spend. MOBI724 provides a turnkey solution to its clients to capture card transactions on any mobile device, at any point of sale or from any payment card. Our easy-to-adapt gateway Switch is designed for easy integration with all payment protocols in our target markets. Within the same solution suite we combined our Card Linked Offers solution, and provided financial institutions´ payment card portfolios and retailers the ability to add offers and/or coupons which can be redeemed directly at the Point of Sale, in a seamless user experience for all the parties in the eco-system.
MOBI724 Global Solutions unleashes the true potential of both payment and card-linked couponing/rewards transactions for both online and offline points of sale (POS).
The Corporation provides its customers with full and comprehensive traceability and enriched consumer data through its offering. Its solutions enables card associations, retailers, manufacturers, offer providers, mobile operators and card issuers to create, manage, deliver and “track and measure” incentive campaigns worldwide to ANY mobile device and allow its redemption at ANY point of sales.
Our credit and debit EMV payment solutions will allow banks to process end to end EMV transactions, focusing on authentication, approved security and quick merchant adoption which allows the users to process payments with a wide range of devices over a secure and seamless transaction.
MOBI724’s PCI and EMV cloud-based switch, with their device agnostic connectivity, simplifies deployment and integration, and introduces new payment and digital incentives solutions to the market enabling multi layered intelligent transactions therefore SMART TRANSACTIONS.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home
MOBI724 (MOS:CSE) Subsidiary Signs Marketing Partnership Agreement With Ackroo
MOBI724 Global Solutions Inc. Subsidiary iQ724 Inc. Signs Marketing Partnership Agreement With Ackroo
– Momentum Public Relations –
Press Release: October 18, 2016
MOBI724 Global Solutions Inc. (“MOBI724” or the “Company”) (CSE:MOS)(CSE:MOS.CN), a Fintech leader offering all in one fully integrated EMV payment, card link couponing and digital marketing is pleased to announce that iQ724 Inc. (“iQ”) a wholly owned subsidiary of MOBI724 has signed a partnership agreement with Ackroo Inc. (TSX VENTURE:AKR)(OTC PINK:AKRFF) (“Ackroo” or the “Company”), a gift card, loyalty and rewards technology and services provider, and marketing services. Through this agreement Ackroo will provide its Ackroo Anywhere solution and iQ724 will provide their customized marketing services modules as a combined solution for merchants across North America. The initiative will support upselling Ackroo’s gift card and loyalty platform to iQ724 clients and upselling iQ724’s customized marketing services modules to Ackroo clients as well as pursing net new opportunities together via each companies channel partnerships.
“The partnership with iQ724 is a great advancement both solution and geographic wise for Ackroo” said Steve Levely, chief executive officer at Ackroo. “From a solution stand point the custom marketing services products that iQ724 provides will deliver a premium option for Ackroo to offer our current and prospective clients helping to attract and grow much larger merchants. Medium to large merchants demand advanced solutions like what iQ724 offers and so while Ackroo will continue to develop our core solution to support the small to medium sized marketplace this partnership will better position the Company to support large to enterprise accounts as well. The Ackroo base platform also provides a great advancement for iQ724 clients primarily around our gift card, mobile and e-com offerings, our additional point of sale options, plus our self-serve components. So a technical advancement for both organizations. Geographically iQ724 has a very strong presence in Quebec and is beginning to gain traction in the United States. Both are markets that Ackroo is looking to expand further into making the partnership even more valuable. “
“Ackroo will provide a much desired expansion of our digital marketing,enterprise level loyalty solutions outside of Quebec while at the same time offering iQ724 a gift card, mobile and e-com offerings and self- serve options to us in Quebec …our geographical and technological strengths complement each other perfectly” said Daniel Tardif, President of iQ724.
About Ackroo
Ackroo provides gift card and loyalty processing solutions to help small to medium sized businesses attract, retain and grow their customers and their revenues. Through a SaaS based business model Ackroo provides an in-store and online automated solution to help merchants process gift card & loyalty transactions at the point of sale, provide key administrative and marketing data, and to allow customers to access and manage their gift card and loyalty accounts. Ackroo also provides important marketing services to assist their merchants with utilizing Ackroo’s technology solution. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
About iQ724
iQ724 is based in Montreal and was founded in 2007. iQ724 provides a customer retention/loyalty marketing platform to medium and large merchants iQ724 also provides professional services, digital marketing, data analytics and business intelligence solutions as part of their offering .For more information, visit: www.iq724.com
About Mobi724 Global Solutions
MOBI724 Global Solutions Inc. (CSE:MOS)(CSE:MOS.CN), a leader in the Fintech industry based in Montreal (Canada), offers a unique and fully integrated suite of Payment & Digital Marketing solutions.
We are innovating in our market with a combined EMV Payment, Card Linked Offers, and Digital Marketing platform that works on any card and any mobile device. We pioneered in adding intelligence to all types of transactions benefiting banks, retailers and cardholders. We succeed in leveraging all available user and purchasing data to increase transaction volumes and spend.
MOBI724 provides a turnkey solution to its clients to capture card transactions on any mobile device, at any point of sale or from any payment card. Our easy-to-adapt gateway Switch is designed for easy integration with all payment protocols in our target markets.
Within the same solution suite we combined our Card Linked Offers solution, and provided financial institutions´ payment card portfolios and retailers the ability to add offers and/or coupons which can be redeemed directly at the Point of Sale, in a seamless user experience for all the parties in the eco-system.
MOBI724 Global Solutions unleashes the true potential of both payment and card-linked couponing/rewards transactions for both online and offline points of sale (POS).
The Corporation provides its customers with full and comprehensive traceability and enriched consumer data through its offering. Its solutions enables card associations, retailers, manufacturers, offer providers, mobile operators and card issuers to create, manage, deliver and “track and measure” incentive campaigns worldwide to ANY mobile device and allow its redemption at ANY point of sales.
Our credit and debit EMV payment solutions will allow banks to process end to end EMV transactions, focusing on authentication, approved security and quick merchant adoption which allows the users to process payments with a wide range of devices over a secure and seamless transaction.
MOBI724’s PCI and EMV cloud-based switch, with their device agnostic connectivity, simplifies deployment and integration, and introduces new payment and digital incentives solutions to the market enabling multi layered intelligent transactions therefore SMART TRANSACTIONS.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home
The Many Pros of Mobile Couponing
The Many Pros of Mobile Couponing
– Momentum Public Relations –
Gone are the days of sitting down, browsing the newspaper for weekly deals and daily coupons. Over the past few years, the weekly coupon cutting has been replaced with online daily deals, loyalty cards and digital coupon apps. In fact, in the United States alone, 103 million adults used digital coupons online. This represents 52{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of the population, with numbers only expected to grow within in upcoming years.
Mobile coupons have also grown in popularity over the last few years, and have benefitted companies who can now add deals and coupons in Apple’s passbook and through other mobile apps. This allow consumers to browse deals from brick and mortar stores, credit card in hand, rather than at home in front of their computers. Interestingly enough, 47{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of consumers would like to receive promotions and coupons on their devices when they are in or near retailers. Consumers carry their mobile phone wherever they go, using it as a main organizational tool in their lives. Knowing this, mobile coupons offer many advantages, even when compared to their digital counterparts.
For one, mobile couponing is mutually beneficial to both the consumer and the retailer. While consumers can view deals while in-store, saving them both time and money, the underlying technology allows merchants and retailers to measure real-time data on consumer purchases and buying habits, not to mention ROI. This information is vital in order to provide consumers with targeted discounts and coupons, which in turn creates more brand loyalty. We now see top retailers like Sephora, Target and even Starbucks offer coupons, conveniently accessible on a consumer’s smartphone. Retailers can also use special geo-targeting and proximity to end-user to ensure the most relevant ads are sent to certain consumers – they hit at the highest moment of impact, when the consumer can smell the fresh baked bread standing right outside the store.
Mobile coupons are also much more convenient over the traditional paper coupons – it’s much easier to show a barcode than to carry around countless pieces of paper, scurrying to find a relevant one at the cash register. As mentioned, consumers no longer need to browse weekly flyers and spend time cutting out relevant coupons. Because of the technology, companies can also send reminders to use mobile coupons, rather than leaving it up to the consumer to redeem.
Certain tech companies like Mobi724 Global Solutions have taken mobile couponing to the next level by allowing for the streamlining of mobile deals and couponing into what they call smart transactions. They allow the consumer to link all of their coupons and loyalty programs onto one banking card in order to benefit from a wide variety of discounts without even having to scan a barcode. With this technology, consumers can pick their interests and Mobi will find and link all relevant coupons to a credit or debit cards. This allows consumers the convenience of having to carry only one card, and to pick out areas of interest so that their deals are especially relevant. Using this smart transaction technology allows companies to target their coupons and advertising to the right consumers all while building brand loyalty and better customer relations. If there’s one thing the consumer has become less tolerant to through mobile couponing, it’s irrelevant advertising that is more difficult to ignore than through more traditional paper and digital couponing. This service also benefits the banks by ensuring constant use of the same bankcard on which the savings, thus ensuring better customer loyalty.
Statistically, mobile coupon users have higher household incomes, are better educated, shop more frequently than users of paper coupons. There will also be an estimated 1.05 billion mobile coupon users by the year 2019. These numbers show that smart transaction technology like Mobi’s will become increasingly popular, not to mention relevant. By offering targeted advertising, companies and larger retailers can create better relationships with their consumers and in turn, maximize their profits.
MOBI724 Global Solutions Inc. (CSE:MOS), a leader in the Fintech industry based in Montreal (Canada), offers a unique and fully integrated suite of Payment & Digital Marketing solutions. They are innovating in our market with a combined EMV Payment, Card Linked Offers, and Digital Marketing platform that works on any card and any mobile device. We pioneered in adding intelligence to all types of transactions benefiting banks, retailers and cardholders.
For more information on Mobi724 please visit: www.mobi724globalsolutions.com
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, Technology
Mobile Coupons Helps Businesses Get Ahead & Stay Competitive
Businesses Get Ahead by Incorporating Mobile Coupons into Their Marketing Plan
– Momentum Public Relation –
Even among hardcore bargain seekers, clipping coupons in the Sunday newspaper is becoming passe. Since the average adult already views his or her smartphone as an indispensable accessory, it’s not surprising that mobile coupons are in hot demand.
It’s estimated that there will be 1.05 billion mobile coupon users by 2019–encompassing a demographic with higher household incomes, more education, and larger household sizes than the typical consumer. This presents a tremendous marketing opportunity for retailers, consumer-packaged goods manufacturers, loyalty providers, mobile operators, and payment card issuers. Regardless of your particular industry, you’re missing out if you’re not taking advantage of the potential of mobile coupons!
From a customer’s perspective, mobile coupons are simply a convenient money saving tool. For the business owner, they’re so much more. Coupons can be used to:
- Introduce new products to a broad consumer base without the expense of providing free samples
- Promote trial of a product among a new target audience
- Encourage current users of a product to stock up via bulk purchases
- Build a database of customers who are likely to be interested in future offers from your company
Mobile coupons come in many forms, from a simple cents-off or dollars-off coupon to a buy-one-get-one-free coupon or coupon offering discounts for multiple purchases. Newer options in the mobile couponing sector include coupons that are delivered when a customer purchases a related product, coupons with time release expiration dates to encourage repeat store visits, and universal coupons that let the customer choose what to buy from a specific product line. Retailers can experiment with different coupon types to see what offers generate the highest response rates.
Geo-targeting is another key area in which mobile coupons excel. When customers are given mobile coupons for stores in their area, redemption rates soar. The majority of adult shoppers with smartphones report that they regularly check their devices while shopping to learn more about a product or to search for better deals at competing retailers. Appealing to a prospective customer’s desire to save time as well as money is a surefire way to enhance your company’s image.
Montreal-based Mobi724 (MOS:CSE) makes it easy to incorporate mobile coupons into your marketing plan by allowing you to create, manage, and deliver coupons or rewards to your customers regardless of their mobile device type. Custom analytics and smart consumer data make it possible to deliver personalized offers that customers will find impossible to resist, helping you to increase sales and strengthen your position in a competitive marketplace.
Mobile coupons are even more effective when they’re incorporated into a comprehensive marketing plan. Companies that make an effort to increase awareness of their mobile coupons via blog posts, pop-up checkout ads, social sharing plug-ins, website banners, and PPC advertising are more much likely to see a strong return on their investment. Other helpful marketing strategies include incorporating coupons near the top of your company’s digital newsletter, using re-targeting of money-saving offers to attract abandoners back to your website, and posting mobile coupon links to free coupon websites to entice bargain shoppers to investigate what your company has to offer.
For businesses that wish to increase customer loyalty, mobile coupons can be incorporated into a comprehensive rewards program. For example, Mobi724 offers a Points4Discounts program letting cardholders earn points that can be redeemed for a percentage discount as well as a Points4SKU program that offers redemption of points for a specific product. Improving your existing loyalty program can be especially helpful if you’re targeting fickle millennials. In 2014, Bond Brand Loyalty found that 60{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of millennials claim they’d switch their preferred product brands or change where they shop to get a better loyalty program.
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, Technology