Proximity Marketing: “Near me” Impact Mobile
Impact Mobile, part of the DealNet Capital Corp. (DLS:CSE), offers customer engagement services via mobile marketing solutions. Proximity marketing strategies enable retailers to reach customers with relevant content and solutions tailored to client’s immediate needs. Google’s “I-want-to-go” moments sketches the portrait of a connected consumer who not only makes decisions but also takes actions based on a satisfactory search result.
Can ‘Near Me’ Searches Make or Break Local Businesses?
If you walk down a busy city street, you’re likely to see many people glancing down at their smartphones as they go. Yes, some of them are reading emails and text messages — but some are probably searching for the closest location to purchase something they want right now.
Mobile devices have changed the entire process of looking for and retrieving information, especially when it comes to finding local products and services. In a recent article on Google blog Think with Google, author Matt Lawson, director of search ads marketing for Google, called these location-specific queries “I-want-to-go” moments — instances in which consumers use mobile search to quickly find what they want in the immediate area.
“Words like ‘near me,’ ‘closest’ and ‘nearby’ are increasingly common across the billions of queries on Google every month,” Lawson wrote. “More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber or a cup of coffee. Google search interest in ‘near me’ has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014.”
As you might expect, “near me” searches aren’t solely for informational purposes; people make decisions and take action shortly after they find a satisfactory search result. According to Google data, 50 percent of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 20 percent make a purchase within a day. Therefore, businesses need to be searchable, especially via mobile, if they want to attract local customers.
“With a world of information at their fingertips, consumers have heightened expectations for immediacy and relevance,” Lawson said. “They want what they want, when they want it. They’re confident they can make well-informed choices whenever needs arise. It’s essential that brands be there in these moments that matter — when people are actively looking to learn, discover, find or buy.”
Brands can prepare for these spontaneous, act-now moments by thinking through situations in which consumers might search for their store and making sure they’re ready for them, Lawson said. Data analytics tools, and even day-to-day observations and patterns, can help you figure out when these situations are most likely to arise. Specific days and times will vary depending on the type of business you run — for instance, a restaurant or boutique might see spikes during night and weekend hours, while a coffee shop would likely see more foot traffic in the mornings and afternoons.
Lawson made the following recommendations for getting consumers in the door after they find your local business through a search:
- Think about how customers are interacting with your brand or category, particularly via their smartphones, when they are near one of your stores.
- Find ways to be there when people are looking for your business’s location, or when they want to know where they can connect with your brand.
- Incorporate user context into your ad messaging with technologies like location extensions or local inventory ads to show users relevant information about stores nearby.
- Easily deliver useful local information — such as directions, inventory and pricing — when people land on your site or app.
- Measure the impact of digital interactions both online and offline: Have a system in place to estimate or track how much store traffic results from digital interactions.
No matter which tactics or technologies you choose to implement, what matters is that you do plan for these “near me” searches that are sure to occur.
“Whether you’re a small business or global brand, you need to deliver on needs in these moments,” Lawson wrote. “Those who stay centered on the consumer’s context and intent in the moment will not only deliver on needs, they’ll also seamlessly advance the consumer journey and build brand preference along the way.”
Original article by Nicole Fallon, appeared in the Business News Daily. Read the article here.
DealNet Chosen as Mobile Engagement Partner by Jim Pattison Broadcast Group
DealNet Capital Corp Chosen as Mobile Engagement Partner by Jim Pattison Broadcast Group for Edmonton Radio Station
News release – April 15, 2015 – DealNet Capital Corp. (“DealNet” or the “Company”) (DLS:CSE) is pleased to announce that its mobile engagement subsidiary, Impact Mobile, has signed an agreement with the Jim Pattison Broadcast Group’s (“JPBG”) Edmonton radio stations.
The agreement will provide JPBG’s radio stations the ability to “chat” with listeners via SMS, and to interact using contests, voting, and other mobile engagement techniques.
“We have worked with Impact Mobile in the past, and are pleased to sign this new agreement with them.” said Jamie Wall, General Manager of JPBG in Edmonton. “They’ve proven to be a valuable partner, and we’re confident we’ll be able to expand the relationship with our audiences.”
“We’re very pleased to sign this new contract. We are already working to enhance the services that we provide to JPBG, recognizing that JPBG is trusting us to make sure they have access to the most innovative and robust mobile engagement solutions in the market”, said Mike Hilmer, COO, Interim President and CEO of DealNet.
About DealNet Capital Corp.
Dealnet Capital Corp. focuses on two key vertical markets, Consumer Engagement and Consumer Finance. Through acquisitions, the Company has become a leader in the Consumer Engagement space helping their corporate customers ‘speak’ to their consumers the way they want to be spoken to using live Voice, Chat, Text, Email and Proximity based engagement solutions. The Company has leveraged its engagement business to offer home improvement financing solutions to consumers, which offer attractive yields and low default rates. The Company continues to seek acquisitions in these key markets.
DealNet to Provide International Messaging to Gateway Provider
International Messaging Gateway Provider Chooses DealNet for Connectivity Into Canada
2015-03-31 -News Release- DealNet Capital Corp. (DLS:CSE) is pleased to report that its mobile engagement subsidiary, Impact Mobile Inc., has signed an agreement to provide messaging connectivity into Canada for a major international messaging gateway provider. The gateway provider currently routes millions of SMS messages per month into Canada for banks, consumer brands, mobile marketing corporations, and other enterprise clients. The contract with Impact Mobile includes the migration of this existing messaging as well as future traffic, which is expected to expand to include multimedia messaging (MMS).
“Impact Mobile is already a leader in providing gateway services into Canada, routing traffic for several of the world’s largest international messaging companies. The Company’s strong carrier relationships and quality of service are recognized in the market, and this contract with yet another global leader is further testament to that leadership,” stated Michael Hilmer, COO of DealNet.
Traffic migration and revenue recognition will begin in April, 2015.
About DealNet Capital Corp.
DealNet Capital Corp. focuses on two key vertical markets, Engagement and Consumer Finance. Through acquisitions, the Company has become a leader in the Engagement space helping their corporate customers ‘speak’ to their consumers they way they want to be spoken to using live Voice, Chat, Text, Email and Proximity based engagement solutions. The Company has leveraged its engagement business to offer home improvement financing solutions to consumers, which offer attractive yields and low default rates. The Company continues to seek acquisitions in these key markets.
We seek Safe Harbor.
Proximity Marketing: The future of Advertising
By: Frehiwote Negash
Technology is rapidly changing in a world that is heavily reliant on it. As a result, retailers have to find unique methods of advertising to reach the consumer. In a day and age where companies are looking for innovative ways to bring customers through the doors, a new technology might do the trick in driving up sales and help build consumer loyalty. The introduction of Proximity Marketing has allowed for retailers to hone in on the desires of consumers and place ads that are tailored, directed and targeted to cater to their individual tastes. Therefore, ads will be target to the consumer based on specific interests as well as their proximity to a retailer that can best fulfill those needs. Not only does it allows for potential customers to build a relationship with the retailer but can enable two way communication and helps foster loyalty to the retailer. Companies like Impact Mobile have decided to enter what could end up being a very lucrative market as they see the value in enabling and strengthening the relationship between the consumer and the retailer. More importantly, the true value of the technology is measured in the conversation rate from the placement of the ad to when the consumer heads to the cash register.
Proximity marketing uses cellphone technology to send ads to smartphone users who are in close to a business using the technology. While the ad is limited to those in the proximity of the business, the message is user-friendly and reaches consumers that are most likely to buy. Users can opt-in to receive ads from specific retailers and avoid being inundated with ads from retailers that do not suit their tastes.
Although variants of this type of technology have been around for about decade, many are hesitant about it as its success hinges on two keys factors: retailer interest and consumer acceptance. Investors should be excited about its potential as 53{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of consumers polled in a JiWire study said that they were willing to share their current location to receive more relevant advertising and 57{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of consumers are more likely to engage with location-based advertising. 63{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of respondents said coupons are the most valuable form of mobile marketing. These numbers illustrate the value of this type of targeted marketing. With respected companies like Apple, Macy’s and Coca-Cola utilizing this tool to bolster their brands and maximize profits, we can say that proximity marketing is here to stay.
The potential for this technology is not just limited to retailers but can extended to restaurants, sports events, hotels and even casinos as smartphones are increasingly becoming efficient tools for eCommerce.
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Sources: Forbes.com
- Published in Blog