Mobile Couponing is a Huge Opportunity for Retailers in 2016
– Momentum Public Relations –
Consumers love coupons. According to RetailMeNot, an astonishing 92{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of North American consumers use coupons on a regular basis. While most retailers are aware of the marketing and sales power of coupons, a significant percentage have yet to make the shift to digital coupons. Even though 90 million consumers will have used a digital coupon at least once by the end of 2016, this channel is still very underutilized by retailers of all sizes.
Since consumers have made it clear that their purchases are directly influenced by coupons and they’re quite comfortable with mobile coupons, here’s how retailers can make the most of mobile couponing in 2016 and beyond:
- Don’t Be Afraid of Coupon Consistency
Some retailers are afraid of using mobile coupons on a consistent basis. While this is an understandable concern, industry data shows that consistency actually increases the effectiveness of coupons. Retailers who commit to a consistent mobile coupon strategy are able to drive predictable redemption rates, while retailers that only deliver occasional coupons via mobile generally experience erratic results.
- Make Promotions Exclusive to Mobile
Although consumers love good deals, what they love even more is feeling like they’re getting a good deal that’s exclusive to them. Making a point of only sending certain promotions via mobile will create that exact type of feeling for customers. Letting people know that exclusive promotions are only available via mobile is also a great way to increase mobile signups.
- Find Opportunities to Surprise and Delight
Another reason that mobile coupons present such a compelling opportunity for retailers is they make it possible to deliver coupons in real-time. For example, if a customer is about to check out, an enticing coupon can be delivered directly to their phone that gives them a great deal on a relevant upsell. This type of approach is both beneficial to retailers’ bottom line and creates a great experience for customers.
- Review Data to Refine Mobile Strategy
Retailers have access to more customer data than ever before. When combined with an intelligent mobile couponing system, retailers can use all of this data to analyze different promotional efforts and pinpoint which ones drive the best results. Having the ability to analyze and refine coupons on an ongoing basis makes it possible for retailers to create a highly optimized mobile promotional strategy.
- Use the Right Tool to Manage Mobile Couponing
Retailers can drive significant results by committing to a consistent mobile coupon strategy, using promotions that are exclusive to mobile, finding opportunities to surprise & delight and utilizing data to refine their mobile strategy. The key to putting all those pieces of the mobile coupon puzzle into place is using the right tool.
Mobi724 Global Solutions (MOS:CSE) is the perfect solution for retailers who want to make the most of the opportunity presented by mobile couponing. By integrating the tech into an elegant platform, coupons can be linked to a consumer’s banking or credit card. Not only does that eliminate the friction associated with many other mobile coupon backends, but Mobi724’s cutting-edge technology provides retailers with everything they need for real-time mobile coupon delivery and data collection.