The Digital Couponing Revolution
The Digital Couponing Revolution
Momentum Public Relations
Digital couponing is rapidly gaining popularity with the rise of the digital age. Social media, email, and face-to-face online chat are the primary means of communication. Gone are the days of coupons being only for the destitute desperately seeking the next deal in the Sunday paper. It’s no longer necessary to stalk the papers and magazines for useful paper coupons (although this is still a legitimate couponing method).
Right now, there are three major methods of digital couponing available with a fourth emerging as possibly the most convenient of all.
Printable Coupons
Many coupons and quality deals can be found online. Some of these coupons are printable. They require you to have a printer and often sign up for the website’s email list. Using this type of digital coupon can yield a lot of valuable in-store deals. There are even some that can be combined with other offers for maximum savings.
eCoupons
eCoupons can be used one of two ways. First, they can be used as codes to make online purchases. There are certain websites that offer coupon codes or cash back for making purchases through their websites. Other times, you can use eCoupons that load directly to your store loyalty card. When you use your loyalty card at checkout, your coupon is automatically applied to your total.
Mobile Coupons
Mobile coupons are growing in popularity and can be used in several different ways. Some coupons can be downloaded to a smartphone and used in store by scanning the barcode. Others can be used by downloading applications that provide coupons for specific brands or general products and snapping a picture of the receipt or scanning the product barcode after purchase. Using several apps for a single grocery trip can sometimes yield half-price or even free products.
Real Time Mobile Coupons
In addition to these couponing methods, a new way to coupon is emerging and promises to be even easier. A leading innovator in this method is Mobi724. They offer digital couponing that is personalized to the user and directed to the customer’s bank or credit card. The customer simply needs to accept the coupon on the Mobi724 app and make the in-store purchase with his or her respective bank or credit card. The coupon rate is then deducted from the bank or credit card statement for instant savings.
The great thing about this couponing method is the level of convenience that it offers customers. It’s simple and can be used on any mobile device worldwide. The method uses analytics based on the professed interests of the customer. When you download the application, you will be asked to provide a list of your interests, and coupons are chosen for you based on those interests. When you receive an alert for one that you want to use, go to the store, make your purchase with your bank or credit card, and you’re done.
There is no clipping coupons, no searching multiple applications for the best deals, no snapping pictures of receipts, and no scouring websites for the coupons that you need. This couponing method does the work for you. All you have to do is shop like you normally would, and your savings is automatically applied to your account.
In today’s busy world, we are always looking for ways to make life just a little easier. It’s easy to get buried in the clutter of multiple paper coupons and couponing apps. It’s hard to keep track of couponing on top of all of our other responsibilities. It’s great to have a method available that takes away the extra steps or can be used in addition to those steps for maximum savings.
Whatever couponing method you choose, there is no doubt that the digital age has revolutionized couponing and made it even easier for people from all walks of life to save on their everyday purchases.
- Published in Blog, Financial Technology, Mobi724 Global Solutions, Mobile Technology, Technology
What to Expect from FinTech this Year
What to Expect from FinTech in 2016
– Momentum Public Relations –
Financial technology is an area that moves quickly. Since this type of technology directly impacts commerce around the globe, it shouldn’t come as a surprise that there are a lot of incentives for companies to move this industry forward. While there’s been a lot of exciting advancements in this space over the last few years, 2016 is already shaping up to be an even bigger year for the industry.
To help shine some light on what you can expect from FinTech over the next twelve months, we’ve put together a list of seven trends and forecasts that are likely to stand out the most:
Making Compliance as Easy as Possible
The banking industry has plenty of indiscretions on its record. As a result, the industry is now facing even more regulation issues. These increased regulations are targeted at transactions both online and offline. Because compliance creates a lot of additional work for financial institutions, these requirements present a significant opportunity for companies that can develop FinTech solutions specifically designed around streamlining compliance issues.
Helping Consumers Become Smarter with Their Finances
It’s no secret that plenty of financial institutions have engaged in consumer practices that were misleading or even predatory. However, that doesn’t mean the entire industry is looking for opportunities to exploit consumers. On the contrary, there are a lot of startups and other companies throughout the FinTech space that are working hard to help consumers become even smarter and more empowered with their finances. Many of these efforts are focused at younger consumers dealing with issues like student loan debt or older consumers who have concerns about their retirement planning being adequate enough.
Providing a Wider Range of Payment Options
More businesses than ever before are engaging with consumers and other businesses across the globe. The globalized nature of commerce means that both individuals and organizations are looking for ways to facilitate transactions without long delays or expensive processing fees. In addition to all of the efforts being built around Bitcoin, there are many other financial technologies exploring various ways to make and receive payments on a global scale.
Creating New Channels for Loans
Although it’s possible to start many types of businesses with very little upfront investment, most businesses still need at least some capital to get off the ground or grow. That’s why a very interesting area within the FinTech space is companies that are allowing small businesses to bypass traditional lending institutions and secure the types of loans they need at very appealing rates. There’s also a lot happening around giving individuals more control in regards to obtaining and managing loans.
Improving the Online Shopping Experience
While online shopping has come a long way over the last few years, it’s still not as seamless as most consumers and merchants would like. This is especially true for mobile transactions. Not only are financial technology companies focused on smartphone online shopping, but plenty of companies within this space are looking at how more basic phones in developing parts of the world can be used to facilitate commerce.
Cutting Down How Long It Takes to Get Paid
Both small and large businesses spend a lot of time and resources on activities like collecting invoices and collections. Since those types of inefficiencies can cause cash flow crunches and other headaches, there’s a lot of incentive for FinTech providers to come up with solutions that streamline and speed up the process of collecting payments.
Taking a Stand Against Fraud
As the breaches of several very large companies have shown, financial information and assets still aren’t as secure as they should be. Although standards like EMV are already helping to reduce credit card fraud among in-person payments, the industry still has a long way to go to truly curb the amount of fraud that occurs in relation to both consumer and business finances.
- Published in Blog, Financial Technology, Mobile Technology, Technology
Mobi724 Global Solutions Inc. (MOS:CSE) Announces the Closing of the Acquisition of IQ 7/24 Inc
Mobi724 Global Solutions Inc. (MOS:CSE) Announces the Closing of the Acquisition of IQ 7/24 Inc. and the Closing of a $662,000 Private Placement
– Momentum Public Relations – Dec.24, 2015
Mobi724 Global Solutions Inc. (“Mobi724” or the “Company”) (MOS:CSE), a technology leader in the digital incentives, couponing and payment space, announces that it has successfully completed the acquisition of 100{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of the issued and outstanding shares of IQ 7/24 Inc. (the “Shares of IQ 7/24”), a leading Canadian provider of loyalty and customer-engagement solutions. The transaction is subject to the procedural formality of IQ 7/24 obtaining approval from its two (2) financial institutions.
The transaction includes an equity investment of $500,000 by Mobi724 in IQ 7/24 (the “Equity Investment”), exclusively for the purpose of growing IQ 7/24’s business. An initial $100,000 of the Equity Investment was disbursed at the date of the closing of the transaction on December 22, 2015, a second tranche of $150,000 of the Equity Investment will be paid prior to December 31, 2015 and the remaining amount of $250,000 of the Equity Investment will be disbursed in 3 instalments in January, February and March 2016. The purchase price for the Shares of IQ 7/24 will be paid in 2018 and will be based on agreed upon multiples of the revenue generated by IQ 7/24 in 2017 and during the first 6 months of 2018. The Equity Investment will be applied towards the purchase price of the Shares of IQ 7/24 acquired on December 22, 2015 and the payment of the balance of the purchase price (the “Balance”) will be paid 70{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} in cash and 30{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} in common shares of Mobi724 however the sellers have the option of receiving a larger percentage of the Balance in common shares of Mobi724 and a lower percentage of the Balance in cash.
In addition to creating a gain in operational efficiencies, through the sharing of datacentre, administrative and operating facilities, this acquisition will enable Mobi724 to incorporate IQ 7/24’s portfolio of global brands), as well as a full suite of additional loyalty functionalities, into Mobi724’s portfolio of solutions, including data analytics and expertise and rules based transactional platform. This acquisition will also add IQ 7/24’s proven capabilities to leverage data intelligence functionalities to enhance the global portfolio profitability of issuers’ cards.
“I.Q. 7/24’s multi-year agreements provide an attractive revenue model as they generate 95{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} of recurring revenues,” stated Marcel Vienneau, CEO of Mobi724.
“We have been working closely with Mobi724 for some time and we are excited to formally become part of the Mobi724 family” declared Daniel Tardif, President of I.Q. 7/24.
Since the transaction is effective since April 1, 2015, Mobi724 will restate its financial statements to incorporate IQ 7/24’s financial statements as of April 1, 2015.
Closing of Private Placement of $662,000
Mobi724 also announces that it has successfully closed a Fourth Tranche private placement of $662,000 forming part of the $3,000,000 financing authorized in June 2015 of which $2,147,704 (including the funds raised through the secured convertible debenture issuance) has been raised to date. Pursuant to the private placement, 8,024,242 common shares of the Company were issued at a price of $0.0825. Some holders of the Fourth Tranche also received one (1) common share purchase warrant for every common share issued exercisable at a price of $0.0825 no later than March 31, 2016. The common shares are sold pursuant to exemptions from prospectus requirements to purchasers in Canada and will be listed on the CSE and will be subject to a four month hold period from the date of closing.
Conversion of Bona Fide Debt by Consultants and Management
The Company also announces that together with the closing of the Fourth Tranche private placement, the Company has issued 1,359,690 common shares in the capital of the Company at a price per share of $0.1125 resulting from the conversion of bona fide debt related to arm`s length consultant services and salary owed to management. The securities of the Company issued pursuant to the private placement are subject to a four-month hold period. The consultants and employees who have accepted common shares have satisfied the purchase price for the common shares by way of set-off of an aggregate amount equal to $152,965. The Company is extinguishing debts through the issuance of common shares as a means to reduce its level of accounts payable while preserving cash.
Conversion of Bona Fide Debt by IQ 7/24
Mobi724 also announces that prior to the completion of the aforementioned transaction with IQ 7/24 the parties agreed that the Company would issue 2,000,000 common shares of Mobi724 at a price per share of $0.05 to convert a bona fide debt owed by the Company to IQ 7/24. The 2 million common shares of the Company issued pursuant to this conversion of debt are subject to a four-month hold period.
Renewal of an Unsecured Convertible Debenture held by an Institutional Investment Fund
Mobi724 has renewed the terms of a convertible unsecured debenture issued on October 30, 2014 to an institutional investment fund in the amount of $1 million. The existing convertible debenture bears interest at a rate of 10{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} and matures on December 31, 2015. The capital carried forward of the renewed convertible debenture, which will accrue interest at a rate of 12{92d3d6fd85a76c012ea375328005e518e768e12ace6b1722b71965c2a02ea7ce} per annum and mature on December 31, 2015 (the “New Maturity Date”), is equal to $1,117,954. The renewed convertible debenture will be convertible at the option of the holder into common shares of the Company, on or prior to the New Maturity Date, at a conversion price of $0.35 per common share subject to a price adjustment clause, which is also subject to the Canadian Securities Exchange.
About I.Q. 7/24 Inc.
I.Q. 7/24 Inc. is a leading Canadian provider of loyalty and customer-engagement marketing solutions, driving increased retail profitability by creating customized retention, activation and loyalty programs. It has developed over the last 7 years as one of the most innovative and robust loyalty and rewards redemption platforms in the market. I.Q. 7/24 provides an agile, state-of-the-art technological platform as well as consulting services to manage programs and maximize retail ROI. I.Q. 7/24 presently specializes in both the automotive and power-sports industries, with about 300 dealerships across Canada and is expanding its expertise to include the hospitality and general retail sectors
About Mobi724 Global Solutions
Mobi724 Global Solutions (MOS:CSE), a corporation based in Montreal, Canada, is a technology leader in digital incentives and payment solutions. It offers a unique and fully integrated suite of solutions – PAYMENT-COUPONING AND LOYALTY all in one.
Our vision is to enhance the value of commoditized payment transactions to the players in this eco-system (ex: customers, banks, mobile carriers and retailers) by adding layers of intelligence to these transactions (i.e. smart transactions) in a seamless manner.
Mobi724 Global Solutions unleashes the true potential of both payment and couponing/rewards transactions for both online and offline points of sale.
The Corporation is fully dedicated to delivering unique “real time” and seamless digital promotional incentives (coupons including card linked coupons, bank cards, loyalty rewards) embedded into the most secured payment environment. The Corporation provides its customers with full and comprehensive traceability and enriched consumer data through its offering. Its solutions enable retailers, manufacturers, offer providers, mobile operators and card issuers to create, manage, deliver and “track and measure” incentive campaigns worldwide to ANY mobile device and allow its redemption at ANY point of sales.
Their credit and debit EMV payment solutions will allow banks to process end to end EMV transactions, focusing on authentication, approved security and quick merchant adoption which allows the users to process payments with a wide range of devices over a secure and seamless transaction.
Mobi724’s PCI and EMV cloud-based switch, with their device agnostic connectivity, simplifies deployment and integration, and introduces new payment and digital incentives solutions to the market enabling multi layered intelligent transactions therefore SMART TRANSACTIONS.
- Published in Financial Technology, Mobi724 Global Solutions, Mobile Technology, News Home, Technology