AtmanCo in Pursuit of Marketing’s Holy Grail – Smart Data
– Q1 2017 AtmanCo posted revenues of $2,727K compared to $246K in Q1 quarter of 2016, a Year on Year (YoY) increase of $2,481K.
– 2016 revenues jump 298% YoY with similar predicted YoY growth for 2017.
– Carrier-billing market predicted to hit US$24.7 billion in 2019, nearly doubling over 5 years.
– Board of Directors include Quebec Inc. Heavyweights.
– Pipeline of strategic acquisitions providing potential for rapid expansion.
Montreal-based psychometric test provider AtmanCo is on an ambitious mission to transform itself into a robust business, generating $100 million annually in revenues within the next three years.
In 2016, AtmanCo surprised the market by purchasing telecommunications service provider VoxTel for $2.4 million. VoxTel is in the carrier billing business. The VoxTel purchase pushed AtmanCo’s 2016 revenues up by 298% to $3.4 million, against 2015 revenues of $0.8 million. A 2015 report by research house Ovum forecasted carrier billing would generate US$24.7 billion in 2019, up from US$14.5 billion in 2014.
As of March 31, 2017 AtmanCo’s order books totalled $8.9 million, against $0.8 million a year earlier. AtmanCo is on the march.
At first glance the company looks like an odd couple. A psychometric testing company married to a telecommunications company. However, beneath the surface lie a host of synergies. The synergies are so powerful, that a cluster of Quebec Inc.’s most successful entrepreneurs have joined its board of directors: CGI co-founder Andre Imbeau as well as Renaud Caron, who along with being a CGI vice-president has also served as a deputy minister in both the Quebec and Canadian governments.
While AtmanCo’s bread and butter lies in providing HR solutions in terms of hiring and office compatibility, it has its eyes on marketing’s holy grail: smart data. AtmanCo’s end game is the accumulation and eventual selling of smart data through the powerful data generated by all the personality tests completed. The in-depth information that marketing agencies utilize to advise clients from what products are going to sell to which specific demographics, is what AtmanCo is curating to offer.
AtmanCo bought VoxTel mainly because it owned Quebec Rencontres, a dating service that AtmanCo supplied with personal compatibility tests. AtmanCo felt that VoxTel wasn’t developing the dating service optimally and bought the company, thereby providing it with its own testing platform and marketing strategy, then replicate the model outside the province of Quebec
Besides the promising growing markets of carrier billing and online dating in which VoxTel operates, AtmanCo invested in VoxTel salesforce to develop further business opportunities in the interactive voting and SMS solutions by using their existing solutions.
Along with revenue driver VoxTel, the Company has also brokered deals that will see the B2C version of its renowned psychometric test marketed through MTVU in May of this year. MTVU is directly linked to University campuses in the United States – with exposure to more than 3 million students – and reaches an audience of 11 million people through their MTVU channel by using its Bloomed.com API. Bloomed.com is a promising website in evolution offering the Atman test to the general public.
The most popular question on Reddit.com (200M monthly active users) in September 2015 was:
“Where can I find interesting tests to find out more about myself”
Once the results of 20 million (or so) personality tests are in the bag, AtmanCo will have reached the threshold it deems fit to be worthy of its Holy Grail.
Moreover, as part of the growth strategy, AtmanCo would continue to pursue closing of strategic acquisitions in its markets.
Juliette Benard, Director Media Relations